Alfees - the NEW range of foodservice sauces

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Alfee's launches new range of quality sauces for foodservice

A new range of mayonnaise, Flavoured mayos, sauces and ketchups, curry and gravies products for foodservice in the UK and Ireland will be launched by Alfee’s, a Northern Irish business with a rich heritage in food stretching over 80 years

The new range from Alfee’s includes a gluten-free gravy and is based on the experience of parent company Rich Sauces, a longstanding supplier of premium quality sauces to foodservice operations in Great Britain, other parts of Europe and the US. Both ranges are produced at the company’s BRC accredited modern processing operation at Newtownards, in County Down.

The range includes a two types of mayonnaises, flavoured mayos including mexican mayo, sauces and ketchups as well as curry and gravy's.

Alfee’s sauces have been created by the company’s team of experienced chefs and being produced for foodservice in 2.5 litre containers with the mayo also available in 10 litre tubs.

Tim Kells, Marketing Manager at Alfee’s, says the company decided to develop the new sauces in response to market demand for quality products that also offer value for money. “Alfees is pitched at a price point just below our existing and very successful range from Rich Sauces, which have gained a deserved reputation for consistently high quality at the top end of the marketplace.

 â€œWe’ve been aware of some foodservice operators facing greater cost constraints because of the economic situation. What we’ve achieved through the development of Alfee’s Sauces is to maintain quality and taste in a range geared to help existing and potential customers to enhance their cost-competitiveness in today’s challenging market conditions.

“What they can also count on is our commitment to quality products with provenance and excellent service based on our heritage in food preparation going back to when the business was formed in Belfast,” he adds.

This heritage is seen in the company’s decision to develop the new brand as a tribute to Alfee Kells, grandfather of Tim Kells, who set up the business in 1921 that eventually became Rich Sauces in 1998 and the development of a range of premium products for foodservice.

Alfees range will officially be launched at IFE13 at the ExCel London on 17th to 20th March 2013. Please come along to see how we can help your business or contact us directly to get some free samples.

I am 3rd generation sauce man, so the business is in my blood. Does that explain my low cholesterol? My principal role is marketing manager of Rich Sauces but I also regular help with testing, sampling, any general duties are gladly undertaken.

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Guest Sunday, 19 November 2017
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