Which catering suppliers will best manage your food service brands?

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Route to market is the key to success:

As a catering food supplies manufacturer one of our biggest challenges is getting our product to our #B2B businesses across the UK and Ireland. I am talking physically how to get a bucket delivered tomorrow to a customer 200 miles away from our factory. This is not an easy task, whats even trickier is to do it profitably

To provide good service levels to your customers and to do it whilst making money you need to work with food service suppliers.

This is when route to market is key to your catering supplies business being a success on a larger scale than your local area


Which catering suppliers will best manage my food service brand?



Lets be blunt. No catering suppliers will represent your brand with the same intensity as you or your team do. That should be obvious, the passion you have and we have for our own catering supplies brand takes time to transfer to a third party, if it ever happens.

See our range of catering supplies

For me the key to picking the best catering suppliers to represent your catering supplies comes down to 3 things 

  1. Customer base - Do they actively trade with the type / category of business your brand targets?. There is no point working with a catering suppliers who service 90% of the food to go trade if you are targeting farm shops
  2. Geography - Do they service the area you have a gap in your distribution? Do they over lap with exisitng suppliers? Will this be a good thing or bad?
  3. Customer feedback - what do the end businesses think of the service levels of the drivers? telesales team? accounts department? promotional or loyalty schemes

If you can find a food service suppliers that match these 3 criteria above the next step will be to develop a working platform and to convince them your brand is worth them adding to their range.



Route to market is key to the success of any business. If your food service customers cannot get your products all the marketing in the world will not help you to establish a successful business. Here at Rich Sauces we work with a wide range of food services suppliers across the UK and Ireland with varying successes. In the next blog post I will talk about getting your catering supplies listed and negotiating with a supplier. If you have any experience with a good or bad catering suppliers I would love to here from you in the comments section below


I am 3rd generation sauce man, so the business is in my blood. Does that explain my low cholesterol? My principal role is marketing manager of Rich Sauces but I also regular help with testing, sampling, any general duties are gladly undertaken.

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Guest Friday, 30 October 2020
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